Dan Bobkoff
What you need to know to make a show: Podcast economics
09/09/2024 @ 12:00pm - 2:00pm EST
So you want to make a podcast. You’ve got an idea you think is golden. Now what? How do you...
You’ve probably heard that you need to be getting 10,000 downloads an episode to make any kind of real money on your show, but that’s simply not true. If you have an audience, you have options. Podcast marketing guru Lauren Passell will discuss strategies for how almost any podcast can monetize and she’ll also explain why that 10,000 download rumor doesn’t hold water. She’ll share the basics about options for podcasts both big and small, creative ways podcasters have been able to make money, and the pros and cons of joining a network. Participants will also have the chance to workshop a monetization idea of their own and to receive feedback from the instructor and their peers.
*This class is capped at 12.