Your podcast’s data is your friend!

In today’s competitive audio landscape, the best way to grow an audience is to create the kind of content that will have listeners returning – and engaging with it. But, in a saturated market, identifying and connecting with the right audience can be as challenging as finding a needle in a haystack.

In this workshop, podcast executive and audience growth specialist Christabel Nsiah-Buadi will empower you to take control of your audience growth using listener data by understanding how your data, like starts, streams, and listening hour numbers, will help you learn how listeners engage with your show. She’ll share techniques to help you generate show-specific research and point you toward tools you can use, and you’ll leave with the knowledge you need to better understand your listeners.