What you need to know to make a show: Podcast economics

12:00pm - 2:00pm EST
Register for Class →
So you want to make a podcast. You’ve got an idea you think is golden. Now what? How do you take it from plan to reality? And, should you?

This interactive lecture will cover the basics you need to know. Everything from what makes a good show and formats that work (Daily? Weekly? Chat show or pre-produced?) to varying production and ownership models to how you assemble a team.

During this masterclass, veteran podcast showrunner Dan Bobkoff will walk you through the changing podcast landscape and explain the terrain: big companies buying up little ones, the rise of platform-exclusive podcasts, paid subscriptions and more. He’ll also cover other key ideas new podcasters need to make a show: how shows make money, financial pitfalls to avoid, how you create a budget, and the best ways to pitch to potential partners. Then once you get your show off the ground, how do you build an audience? Finally, Dan will discuss how to handle intellectual property if your show gets adapted into another format like a book, TV show or film.

Bonus: registration comes with a free, three-month license for Hindenburg audio editing software.

About Your Instructor

Dan Bobkoff

Dan Bobkoff is an experienced podcasting showrunner, host and reporter. He served as the executive producer of podcasts at Axios, where he oversaw two daily shows and created the hit How It Happened. He led the audio department at Business Insider, where he developed and hosted Household Name (later known as Brought to You By…). Bobkoff has been a reporter at NPR News, and his work has appeared on Marketplace, Planet Money, and 99 Percent Invisible. He covered the 2008 election from Ohio and was part of NPR's team covering the Boston Marathon bombings. Bobkoff is a graduate of Wesleyan University and holds a master's degree from Columbia University.


"Gritty details. Numbers. Dan is a seasoned presenter and his workshop was wonderfully organized and detailed."

"Dan's voice and visuals were a winning combination."

"Very informative and clearly explained. When my podcast is ready, I will have more than an idea of which direction I need to go to reach an audience and how to potentially earn an income."

"I recommend highly for those wanting a concise, clear, pragmatic and up-to-date presentation on the business side of starting a podcast."

Notes on this Class

Refund and recording policy: Classes will not be recorded and are non-refundable. We are not able to issue a refund if you cancel or do not attend a class. If you are unable to make a class, you are welcome to sell or give away your ticket and email the name of the new attendee to info@radiobootcamp.org. You will receive a Zoom link for the workshop the day before it begins.