What you need to know to make a show: Podcast economics
This interactive lecture will cover the basics you need to know. Everything from what makes a good show and formats that work (Daily? Weekly? Chat show or pre-produced?) to varying production and ownership models to how you assemble a team.
During this masterclass, veteran podcast showrunner Dan Bobkoff will walk you through the changing podcast landscape and explain the terrain: big companies buying up little ones, the rise of platform-exclusive podcasts, paid subscriptions and more. He’ll also cover other key ideas new podcasters need to make a show: how shows make money, financial pitfalls to avoid, how you create a budget, and the best ways to pitch to potential partners. Then once you get your show off the ground, how do you build an audience? Finally, Dan will discuss how to handle intellectual property if your show gets adapted into another format like a book, TV show or film.
Bonus: registration comes with a free, three-month license for Hindenburg audio editing software.
About Your Instructor
"Gritty details. Numbers. Dan is a seasoned presenter and his workshop was wonderfully organized and detailed."
"Dan's voice and visuals were a winning combination."
"Very informative and clearly explained. When my podcast is ready, I will have more than an idea of which direction I need to go to reach an audience and how to potentially earn an income."
"I recommend highly for those wanting a concise, clear, pragmatic and up-to-date presentation on the business side of starting a podcast."