Lauren Passell
Podcast marketing 101
06/05/2023 @ 12:00pm-2:30pm EST
If a perfect podcast drops without a marketing plan, does it make a sound? You and your team could spend untold...
There’s a recipe for audio storytelling. Host intro, the anecdotal lede, then the spinach-y middle of the sandwich with the experts, facts and larger context stuffed in. At the end, you return to the character you visited at the start, do your sign-off cue and you’re out.
It doesn’t have to be like this. In this class, A.C. Valdez an award-winning producer now at The Atlantic will help you to step outside of that routine to glam up your narrative nonfiction writing. He’ll take you inside an editor’s brain, walk you through real world examples of non-traditonal storytelling structure, and ultimately teach you what you can get away with while still doing journalism.
You will be emailed a link to the workshop two hours before it begins.