
Show Me the Money: Getting Grants for Your Podcast

Of all the ways to pay for your podcast, asking for money is one of the hardest parts of the job.
In this class, you will learn how to identify, court, and approach possible funders and apply for grants. Grant funding can make up some or all of your podcast budget and it’s important to consider if advertising dollars are not coming your way.
Former PRX Chief Content Officer John Barth has prepared and presented to funders so many times his head spins, so he knows what it takes for producers to successfully get financial support. In this course you’ll learn how to identify funders aligned with your content; how to court them, how to prepare a pitch, how to complete a grant proposal and, if you are lucky, prepare for the in-person interview.
You will receive a Zoom link for the workshop the day before it begins.
Bonus: registration comes with a free, three-month license for Hindenburg audio editing software!
About Your Instructor
John Barth
John Barth is a content developer and talent recruiter running his own firm, Creative Media LLC. He works with clients in public media, podcasting and social engagement and has deep expertise around building shows, podcasts and production teams.
For 16 years, John was the Chief Content Officer of PRX, named by Fast Company magazine as one of the Top 10 Most Innovative media companies. He was responsible for almost all the broadcast and podcast content that PRX distributed, marketed, produced and developed.
He led the design and launch of the investigative reporting program Reveal with The Center for Investigative Reporting; and The Moth Radio Hour, both Peabody Award winners. He’s overseen multiple broadcast specials and podcasts including work from The Smithsonian, Outside magazine, Esquire, TED and others. When PRX and PRI merged in 2018, John managed a combined broadcast portfolio headed by the global news program The World and The Takeaway.
John was the founding producer of Marketplace, ran AOL's News and Politics channels and, while there, forged pioneering relationships with The New York Times, ABC News, Newsweek, Bloomberg and others. John also worked at Audible as director of original content, launching everything from audio horoscopes, to a sex show, to a technology program with James Fallows of The Atlantic.
John has been an award-winning reporter, producer and news director at public radio stations in Missouri, Minnesota and Philadelphia. He has reported for Business Week. John has served on the advisory board for the School of Media and Public Affairs at George Washington University for over 25 years and has taught there as well.
He has an MA in journalism from the University of Missouri and also participated in astronomy research while pursuing a BA at the University of Delaware. In 2016, John received the Leo C. Lee Award for news leadership in public radio from the Public Media Journalism Association.
John lives in St. Louis.
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