YouTube for Podcasters 101

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Date
05/13/2026
Time
12:00pm-1:30pm EST
Where
Online Workshop
Cost
$150.00
Register for Class →
If you want YouTube to support your podcast (not take it over), this class is your roadmap.

So you’ve heard you have to be on YouTube. Before you panic, take a breath. You don’t need to become a full-time YouTuber overnight (or even show your face) to make the platform work for your podcast.

YouTube expert Bessie Fong and podcast marketing guru Lauren Passell cut through the noise to focus on what actually matters for podcasters. This class is less about chasing the algorithm and more about using YouTube intentionally, efficiently, and without burning yourself out.

You’ll learn how to decide whether YouTube even makes sense for your show, what formats work best for audio-first creators, and how to set up videos so they’re discoverable without obsessing over trends. We’ll walk through practical optimization basics, smart repurposing strategies, and low-lift content options—especially if you don’t want to be on camera. Instead of vague growth hacks, you’ll leave with clear frameworks, repeatable processes, and realistic expectations—so you can use YouTube as a tool, not a time suck.

*Capped at 12

About Your Instructor

Lauren Passell

Lauren Passell is the founder of Tink Media a podcast PR and marketing company (clients have included Jody Avirgan, Bridget Todd and PEOPLE magazine) and runs two podcast newsletters, Podcast the Newsletter and Podcast Marketing Magic. She is a curator for Hark Audio, a platform that makes podcast mixtapes.

Bessie Fong

Bessie Fong is an Asian American actress, producer, and CEO of Bessie Fong Productions and The Seed Collective (Co-founder) production company where she helps entrepreneurs and creators bring their stories to life through high-quality podcast and video content. With a background in Tv & Film, Bessie blends performance, storytelling, and production expertise to create content that feels both authentic and impactful.

After 10+ years in front of the camera, she discovered a passion for working behind the scenes—guiding clients through every step of the content creation process, from ideation to creation. Whether it’s remote podcast production or full-scale video shoots, Bessie is known for making the technical side feel seamless, approachable, and fun!

Testimonials

Lauren gave incredible, specific, and highly actionable suggestions about podcast marketing.

This was the single most helpful podcast workshop I've been in in at least a couple of years.

I esp appreciated Lauren taking time to talk w each participant and give a tiny bit of tailored feedback.

Notes on this Class

Refund and recording policy: Classes will not be recorded and are non-refundable. We are not able to issue a refund if you cancel or do not attend a class. If you are unable to make a class, you are welcome to sell or give away your ticket and email the name of the new attendee to info@radiobootcamp.org.
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