
Your podcast’s data is your friend!
In today’s competitive audio landscape, the best way to grow an audience is to create the kind of content that will have listeners returning – and engaging with it. But, in a saturated market, identifying and connecting with the right audience can be as challenging as finding a needle in a haystack.
In this workshop, podcast executive and audience growth specialist Christabel Nsiah-Buadi will empower you to take control of your audience growth using listener data by understanding how your data, like starts, streams, and listening hour numbers, will help you learn how listeners engage with your show. She’ll share techniques to help you generate show-specific research and point you toward tools you can use, and you’ll leave with the knowledge you need to better understand your listeners.
Who's this class for?
About Your Instructor
Christabel Nsiah-Buadi
Christabel Nsiah-Buadi is an Executive Editorial strategist who helps creators, entrepreneurs, and teams bridge the storytelling and connection gap between their deep expertise and their audience’s needs.
Through her small group program, Close Your Narrative Gap, she guides creators and leaders to move past overthinking and create resonant, high-impact storytelling for their platforms. She also helps creative teams in businesses and organizations connect authentically with their audiences, putting a face and voice to their mission and message. Christabel is the host of the live series, 'Content for Connection,' in partnership with the Royal Society of the Arts (US).
Previously, she served as an executive at Spotify, where she drove several podcast development and audience-growth initiatives, and before that, she ran award-winning shows for NPR and other prominent broadcasters.
Notes on this Class
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