Lauren Passell
Podcast marketing 101
06/05/2023 @ 12:00pm-2:30pm EST
If a perfect podcast drops without a marketing plan, does it make a sound? You and your team could spend untold...
Podcast marketing guru Lauren Passell will cover the fundamentals you need to grow: finding audience matches and partnerships, setting up promo swaps and feed drops as well as strategies for the holy grail – getting featured in apps like Apple and Stitcher. You’ll also learn how to pitch yourself to newsletters, how to make your content more marketable – or your marketing more editorial and finally, what not to do on social media.
Lauren gave incredible, specific, and highly actionable suggestions about podcast marketing. This was the single most helpful podcast workshop I've been in in at least a couple of years. I esp appreciated Lauren taking time to talk w each participant and give a tiny bit of tailored feedback.