Growing Your Podcast with the Perfect Ad Spend

Date

06/03/2025

Time

1:00pm-2:00pm EST

Where

Online Workshop

Cost

$100.00

Registration Closed

You don't HAVE to have extra money to spend on buying ads for your content, but it doesn't hurt if you do!

Podcast growth strategists Shreya Sharma and Lauren Passell have tested almost every way there is to spend money to grow a show, and they know what works and what’s a total waste of money. They’ll do a run-down of the do’s and don’ts for all the listening apps, traditional media placements, stuff you’ve never thought of before, and the number one thing they (and other pros) would do if they had $1,000, $10,000, or $50,000. They’ll also give you the rundown on how to make sense of those lengthy ad spend reports. Plus they’ll throw in some free strategies for FREE.

About Your Instructor

Lauren Passell and Shreya Sharma

Lauren Passell (she/her) is the founder of Tink Media, Podcast the Newsletter, Podcast Marketing Magic, and is the producer of Feed the Queue. She writes about podcasts for Lifehacker. She has spoken about podcast marketing for SXSW, Podcast Movement, Podfest, London Podcast Festival The Podcast Show, and has taught classes for Harvard, Columbia, and more. She is a judge for The Webbys, Signal Awards, The Ambies, and the International Women's Podcast Awards. She lives in West Philly with her cat, husband, and daughter and loves Disney.

Shreya Sharma (she/her) is a Marketing & PR Strategist and Content Specialist at Tink Media, an award-winning podcast audience growth and strategy company. Shreya started her journey in this industry as the writer and curator for the industry newsletter Inside Podcasting. At TINK, she helps podcasters of varying genres and sizes attain sustainable audience growth. She also writes for Podcast Marketing Magic and occasionally on her own newsletter, Shreya’s Audio Affairs. Known to break into Disney songs when anxious, Shreya quotes heavily from Gilmore Girls and loves Jane Austen. She splits her time between Toronto, India, and the magical world of sci-fi audio drama.

Notes on this Class

Refund and recording policy: Classes will not be recorded and are non-refundable. We are not able to issue a refund if you cancel or do not attend a class. If you are unable to make a class, you are welcome to sell or give away your ticket and email the name of the new attendee to info@radiobootcamp.org. You will receive a Zoom link for the workshop the day before it begins.