How to build a social media strategy (and actually make money from it)

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Date
01/13/2027
Time
6:00pm-9:00pm EST
Where
Online Workshop
Cost
$100.00
Register for Class →

Good social media strategy looks different for a bakery, a political podcast, and a vintage electronics restorer — but the underlying principles are the same.

Andrew Parsons turned @nostalgic_nooks_bk into a full-time business by doing one thing well: making people genuinely care about vintage televisions converted into cat beds. In this class, he’ll walk you through the strategy behind building a loyal audience in any niche — content development, platform mechanics, and the part everyone wants to get to: monetization. We’ll cover brand partnerships, what sponsors are actually looking for, and how to position yourself for deals that work for your audience and your business.

Come with your account handle and a rough sense of what you want your account to be.

*This class is capped at 20

Who's this class for?

Anyone trying to grow a social media presence with intention, whether you’re just starting out or posting for years and wondering why some things land and others don’t.

About Your Instructor

Andrew Parsons

Andrew Parsons is an award winning audio producer and the executive producer of the podcast company, Prologue Projects. He co-created and produced the first two seasons of the Slate podcast Slow Burn and was the senior producer of the history show BackStory.

His work has been featured on Marketplace, The World, Studio 360 and Snap Judgment, among other outlets. Andrew has taught at his alma mater, the Columbia Graduate School of Journalism, and served on the Google/PRX podcast creator advisory committee.

He currently runs Nostalgic Nooks LLC and has built a follower community for his small business of 239,000+. He's made brand deals a regular part of his income and has appeared on ABC News and the Kelly Clarkson Show.

Notes on this Class

Refund and recording policy: Classes will not be recorded and are non-refundable. We are not able to issue a refund if you cancel or do not attend a class. If you are unable to make a class, you are welcome to sell or give away your ticket and email the name of the new attendee to info@radiobootcamp.org.
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