Podcast economics: What you need to know to make a show

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Date
11/05/2026
Time
12:00pm - 2:00pm EST
Where
Online
Cost
$100.00
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So you want to make a podcast. You have an idea you think is golden. Now you have some decisions to make. What’s its format? How often should it come out? Should it include video? And how will this show make money?

This interactive lecture will cover the basics you need to know. Everything from formats that work (daily? weekly? chat? narrative?) to varying production and ownership models to how you assemble a team.

During this masterclass, veteran podcast showrunner Dan Bobkoff will walk you through the math of why some shows make millions of dollars while other seemingly-successful podcasts can’t stay afloat. You’ll learn how the industry is rapidly changing and why video is increasingly important. And he’ll cover the best ways to pitch to potential partners and handle your intellectual property in case your idea gets adapted into a TV show or film.

About Your Instructor

Dan Bobkoff

Dan Bobkoff is an experienced podcasting showrunner, host, and reporter. He's the founder of Rhyme Media, a full-service podcast production and consulting company that works with global brands and news organizations. Previously, he served as the executive producer of podcasts at Axios, where he oversaw two daily shows and created the hit "How It Happened." He led the audio department at Business Insider, where he developed and hosted "Household Name" (later known as
"Brought to You By..."). Bobkoff has been a reporter at NPR News, and his work has appeared on Marketplace, Planet Money, and 99 Percent Invisible. He covered the 2008 election from Ohio and was part of NPR's team covering the Boston Marathon bombings. Bobkoff is a graduate of Wesleyan University and holds a master's degree from Columbia University.

Testimonials

"Gritty details. Numbers. Dan is a seasoned presenter and his workshop was wonderfully organized and detailed."

"Dan's voice and visuals were a winning combination."

"Very informative and clearly explained. When my podcast is ready, I will have more than an idea of which direction I need to go to reach an audience and how to potentially earn an income."

"I recommend highly for those wanting a concise, clear, pragmatic and up-to-date presentation on the business side of starting a podcast."

"Dan Bobkoff! He was an engaging and well-informed teacher, and he actually explained CPM, sell-through, and ad sales concepts in ways that were understandable for a less-math-y group. I'd take many more classes from him!"

Notes on this Class

Refund and recording policy: Classes will not be recorded and are non-refundable. We are not able to issue a refund if you cancel or do not attend a class. If you are unable to make a class, you are welcome to sell or give away your ticket and email the name of the new attendee to info@radiobootcamp.org.
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