Dave Shaw

Using AI in Journalism Research
02/09/2026 @ 12:00pm-1:30pm EST
Artificial intelligence and large language models offer great upside to reporters and producers who want to make their research and...

If you’re not getting booked on podcasts, it’s likely not you or your show; it’s your pitch letters. Most of them miss the mark.
In this workshop, podcast marketing master Lauren Passell breaks down how to pitch yourself to podcasts in a way that gets producers to say yes.
You’ll learn how to find the right shows (not just the big ones) to pitch, what you need to do before you even sit down to write your letter, how to shape your story into a compelling guest angle, and how to write pitches that feel personal, not spammy. Lauren will walk through real-world examples, common mistakes, and smart follow-up strategies, so you leave with a clear approach you immediately implement.
*Capped at 15 students


